Google Search for Your Website
Google search has changed! Google released their latest updates to their search algorithms, in a new system called Penguin 2.0. "So what does that mean to my business", you ask? It means that the way your website position is calculated will change, so it's likely that where you appear in search results will change too. So it's best to make sure that change is for the better!
Some areas that might change:
- Bookmarking - A focus on websites that are regularly followed or bookmarked by users - if people like them, then there's clearly something worth seeing! Bookmarking and real in-links to that website are valuable. Sharing via Twitter, Facebook and other social media and bookmarking systems is an area of specific interest.
- Hacked websites - If your website has been compromised, it's now more likely to get flagged by Google and you may be contacted to inform you of the situation. Using robust, reliable hosting is a great way to avoid these problems in the first place.
- Authorities - Businesses, pages and industries that become authorities on a subject will be essentially rewarded with a better position in search results, as they offer useful, informative (and hopefully accurate) results for their users. Making your business website a focal point in your area of expertise will assist your online position.
- Quality - With the information from this video (below) and based on previous information from the Google team, a quality website will be hugely beneficial for your search position. A high quality page, content and overall user experience ties in with the items above and gives your users the website results they really want. Conversely any aspects of websites that are particularly negative can pull an otherwise quality website down significantly.
- Clustering - A single domain (i.e. www.yourwebsite.com and anything within that address) may feature result clustering. This means that where a large number of similar or related search results are noted and only the most relevant ones appear in search results. People only need one search results, so why bombard them with 5 all from one website when you can just show the most relevant. The impact of this may be that websites with "spammy content" - or repetitive and non-original wording perform less well in the new Google search system.
So in summary: Your website should be "quality" and a good experience for the user - reliable, simple to use, yet full of unique, fresh content talking in detail about your specific industry. Telling people why you're good at your work ... and then backing it up with real examples and data means you'll be in the search results in a respectable position.
To find out more about SEO and what Wairarapa Web Design can do for you, get in touch on 06 379 5566 or email Dan today.
Article published Monday 27th of May 2013