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11 Ways to Boost Your New Business Visibility in Small Town NZ

For a new business in a small town in New Zealand, gaining that initial visibility can be a challenge. However, there are a variety of great methods you can use to get the word out about your new enterprice and attract potential customers.

Here are eleven great methods for gaining visibility for your brand new business:

  1. Social Media: Utilize social media platforms such as Facebook, Twitter, and Instagram to promote your business and engage with your target audience. Share photos, updates, and promotions to keep your followers informed and interested.
  2. Local Listings: Make sure your business is listed in local directories such as Yellow Pages and Google My Business. This helps potential customers find you when searching online.
  3. Networking: Attend local events and meetings to meet other business owners and potential customers. This helps you build relationships and get your name out in the community.
  4. Word-of-Mouth: Encourage satisfied customers to spread the word about your business to their friends and family. This can be a powerful way to gain visibility and build trust.
  5. Flyers and Posters: Create eye-catching flyers and posters to display in your store and around town. This can help you reach people who may not be active on social media or who don't search for businesses online.
  6. Sponsorship: Sponsor a local event or sports team to get your business name out in the community. This can help you build goodwill and establish your brand as a community supporter.
  7. Local Press: Contact local newspapers and radio stations to share your story and promote your business. This can help you get media coverage and reach a wider audience.
  8. Collaborations: Partner with other local businesses to cross-promote each other's products or services. This can help you reach new customers and build relationships with other business owners.
  9. Signage: Make sure your storefront and signage is eye-catching and easy to read. This can help attract foot traffic and make your business more memorable.
  10. Customer Loyalty Programs: Offer discounts or other incentives for repeat customers. This can help you build a loyal customer base and increase word-of-mouth referrals.
  11. Business Websites: And of course a business website - an essential requirement in today's digital age. A website not only provides another avenue for customers to find and learn about your business, but it can also complement some of the other methods listed above. For example, you can promote your website on your flyers and posters, and include links to your social media accounts on your website. A well-designed website can also enhance your brand's credibility and help establish your business as a professional and reliable entity.

By utilizing a combination of these methods, including having a business website, you can effectively gain visibility for your brand new business in a small town in New Zealand. It's important to stay active and engaged in your community, both online and in person, to establish your brand and build trust with potential customers.

Article published Sunday 30th of April 2023

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